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Publishing and emedia
In an age in which decisions must be based upon concrete evidence, it is crucial that your message is delivered in a clear, authoritative manner. The written word plays a vital part in this delivery. Succinct Publishing is perfectly placed to help you to deliver material that is authoritative, informative and highly targeted so that not a word is wasted.
Editorial support
Our in-house editorial team has a wealth of experience working in publishing and knows how best to get your primary research papers and subsequent supporting literature (reviews, case studies, consensus statements, etc.) published. We are on hand to help with:
• Publications planning
• Editing and placement of primary research papers
• Commissioning and/or drafting, editing and placement of reviews and other secondary publication formats
We also offer training in publications and publishing. Please click here to find out more.
Medicine Matters
In the pharmaceutical industry we are always reminding ourselves of the relevance and importance of opinion leader endorsement for our brands. Our well respected flagship publication Medicine Matters allows you to use your expert to deliver your message to your target audience. Medicine Matters puts a positive expert opinion about your product onto the desks and into the minds of your target audience in a cost-effective way. With in excess of 150 issues published to date, Medicine Matters is renowned for its ability to tackle issues relating to various brands and therapy areas that perhaps do not sit comfortably within the traditional marketing mix of promotional literature. Furthermore, the publication can be directed in either a multidisciplinary way (to specialists, GPs, nurses, pharmacists, etc.) or in a more targeted fashion (to PCTs, for example), depending on your communication objectives.
Bespoke publications
Do you want to be seen by your customers as an authority in your therapy area? If so, our sponsored publications are an excellent way to establish or confirm your credibility with your target audience. Sponsored publications allow you to communicate the messages that are most relevant to your particular brand or area of medicine, at times best suited to your sales and marketing plans. Take, for example, Parkinson’s Disease Forum and Dementia Forum, launched in early 2005 and mid 2006, respectively. These products have helped to position the sponsor as an expert and a serious player in the minds of the readers—its key customers. Two features of these titles have made them particularly successful:
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The recruitment and development of the right key opinion leaders to sit on the editorial advisory boards |
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has ensured the credibility of the titles and their content |
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The international nature of the publication allows budgets to be pooled |
At Succinct Publishing, we have years of experience working with key opinion leaders as editorial board members, both internationally and domestically. We can make the process of publishing your own bulletin or journal a stress-free experience. Your sponsored publication can be mailed, emailed or hand delivered by your sales force to your customers.
A password protected online archive for all issues is also offered.
epublications
We live in an age of electronic media, where email updates, news-feeds, blogs and podcasts all vie for our attention. Emphasis is, however, increasingly placed on the quality and relevance of content. Our epublications offer:
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Flexibility regarding editorial content—review articles, key trial reports, conference reports, case studies—which is tailored |
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to meet your communication objectives |
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Suggestion and review of content by an editorial advisory board, ensuring accuracy, timeliness and comprehensive |
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coverage of a relevant issue |
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Regular issues, allowing communication to be planned to a schedule that suits your overall communication objectives |
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Reactive communication, ideal for tackling issues management as well as for announcing product launches, |
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licence extensions, SPC changes etc. |
By way of example, epublications currently produced by Succinct Publishing include Breast Cancer Forum and Cancer Services Forum.
Training and education
As well as our brand-focused forums and marketing material, Succinct Publishing also has experience in producing training and education initiatives. These services can be delivered through a variety of multimedia approaches, including CD-Rom toolkits, interactive algorithms, and bespoke presentations. Through our training and education programmes we have successfully worked with the pharmaceutical industry, the independent sector and the NHS, and would be interested to hear from you if you have a particular need to raise awareness in a specific area.
Web sites
There can be no doubt that, in recent years, web site design and emedia capability have become easy to find. But more often than not, flashy graphics are used as a substitute for high-quality content. The team at Succinct Publishing understands that content is king, and all of the web sites that we design and populate for our clients are both user friendly and contain relevant, accurate, timely and easily accessible information.
Ultimately, the credibility of a web site rests with the core content and the key opinion leaders (KOLs) encouraged to contribute to it. At Succinct Publishing, we treat our web sites in much the same way that we treat our other bespoke publications: we advise our clients to allow us to appoint an editorial advisory board (made up of their KOLs), routinely publish updates to the sites and flag updates on a regular basis via an ebulletin sent to all signed-up members. This ensures return traffic and awareness of the site and any new key messages relating to your product.
For an example of what Succinct Publishing could do for you, please visit Lymphoma Forum at http://www.lymphomaforum.org.uk.
If you would like to discuss the emedia possibilities open to you, please contact us. |
