Opinion leader and advocacy development
Key opinion leader (KOL) and advocacy development is critical to the success of your brand. At Succinct Healthcare Communications and Consultancy we excel in being able to identify, target and persuade influential KOLs to become involved with a project that suits your brand—and we don’t just mean advisory board meetings.
Expert advisory board and focus group meetings
Advisory boards offer an excellent forum for two-way communication between your company and key opinion leaders (KOLs), to the mutual benefit of both parties. They are an essential and direct means of getting your key messages to the right people and also of drawing advice and information from experts in the field to aid in the marketing of your product. There are, however, many factors to take into account when conducting a successful advisory board meeting. Succinct Healthcare Communications and Consultancy has a wealth of experience in planning and running advisory board meetings—from Chair and delegate selection, briefing and management, to provision of succinct or detailed meeting minutes, as applicable. Our strict use of detailed Meeting Flow Documents is the key to both delegate and company satisfaction and relies on our knowledge of the pharmaceutical and healthcare industries.
Ultimately, we can:
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Select and fully brief meeting Chairs and delegates to ensure you gain maximum value from the meeting |
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Facilitate the optimum environment for the development of lasting and sound KOL relationships |
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Develop a clear agenda with specific meeting objectives and outputs |
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Ensure chosen KOLs are exposed to your key messages |
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Create the right environment for discussion and dissemination of thoughts and ideas |
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Provide accurate, concise and ordered minutes for future reference |
The importance of the extent of our contacts in the healthcare industry cannot be overstated with respect to advisory board meetings, where the KOLs present are fundamental to success.
We also offer training on how to conduct successful advisory board meetings. Please click here to find out more.
Speakers’ bureaux
Succinct Healthcare Communications and Consultancy has significant experience in the development of comprehensive and interactive speakers’ bureaux, designed to assist you in both identifying and managing appropriate speakers for your communications activities at a local, European and international level. Choosing the right key opinion leader for the right activity will be critical to your success, and organisations need to be clear about the demands being placed on individual customers, so as not to overload them.
We will help you to develop an interactive database that will identify potential speakers and capture pertinent information regarding their ability to deliver for you on the full range of communication activities—from departmental meetings to international conferences. It is essential to understand the level of influence and the special interests of individuals in the bureau. Are they particularly influential at an international, national or local level? Are they the best person to lead a discussion on Payment by Results? Who should we approach to chair a panel discussing the implications of Health Technology Appraisal decisions across Europe?
It is noteworthy that your speakers’ bureaux can be shared across your organisation so you can see at-a-glance those activities your chosen speaker is already committed to—reducing the opportunity for overlap and increasing your customer’s perception of ‘joined-up working’ across your organisation. Importantly, we recognise that while some individuals excel at delivering presentations to large groups of people, others are more effective in smaller groups, leading discussions or contributing to debate. Identifying the right person for the job in hand is a matter of experience, but also about capturing relevant information about your customers as you involve them in communications activities. This knowledge will ensure that neither you nor your customers are placed in difficult situations.
The consequences of working with the wrong individual can be disastrous. Why not let us maximise the chances of identifying the perfect individual to step up to the podium?
KOL mapping tools
Understanding your customer base is, perhaps, one of the most fundamental foundations for the development of your product strategy and tactics. There are many lists of ‘who’s who’ in different therapeutic areas, but understanding how each key opinion leader (KOL) and the organisation(s) to which they belong can support your product is a far more complex proposition. Indeed, many companies develop knowledge of the influence and roles of individual KOLs only after years of experience in a specific therapeutic area. Succinct Healthcare Communications and Consultancy can assist you in mapping your KOLs and the organisations to which they belong, allowing you to:
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Develop and maintain a comprehensive database of stakeholders and organisations for your specific |
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disease area(s) |
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Assign a ‘ranking’ against each KOL, showing their level of influence within their organisation(s) |
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Capture other relevant information for each KOL, for example, their special interests and affiliations with |
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professional bodies, their skills in chairing and/or speaking at meetings and their talents at writing |
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and media liaison |
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Understand the processes that each person or organisation influences, for example, |
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local evaluation of new drugs |
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Develop a picture regarding the sales potential for your product in the context of potential patient |
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populations in each defined region of the UK |
Succinct Healthcare Communications and Consultancy can help you to develop and maintain a bespoke KOL map for your product(s) to best meet your specific needs. |
