Consultancy

For an agency to be able to offer consultancy services, it is essential that the senior members have personal and relevant experience of the industry from both a pharmaceutical and healthcare perspective. Having worked at a senior level for blue-chip pharmaceutical companies, overseeing major product launches and the management of a number of high-profile brands, our team members understand the dynamics and complexities that come with marketing, sales and management positions in the industry. As such, they are in a position to advise you on the many issues and key considerations facing today’s pharmaceutical marketing, sales and market access teams, whether you are in the pre-launch, launch or post-launch phase of working with your brand.

Product development and marketing

To maximise the opportunities afforded by your product, you need to fully understand your market and the key stakeholders who influence the market. Critical to success will be an appreciation of the potential challenges you will need to manage—be they from a regulatory or a reimbursement perspective or, for example, challenges regarding the delivery of your products and services within the changing NHS environment and highly competitive healthcare market. With more than 100 combined years of experience in the pharmaceutical industry and the NHS, the senior team members at Succinct Healthcare Communications and Consultancy are perfectly placed to advise. While many agencies claim to have a detailed knowledge of the NHS, few can match the breadth and depth of contacts held by us. Thanks to our ongoing relationships with some of the most senior figures in the business, we can help you to develop robust plans to optimise your pre-launch, launch and post-launch strategies.

We can assist you with all aspects of your internal planning process, from developing strategic launch plans to providing guidance on individual tactical programmes. Specifically, we have expertise in:

• Identification of key stakeholders
• Mapping of key opinion leader influence
• Defining market size and opportunity
• Developing positioning statements
• Incorporating key communication messages into your tactical programmes
• Devising tactical and project plans
• Strategic issues management

For an initial free consultation to discuss your product and how we might be able to help, please contact us.

Specialist training

The success of your communications regarding your brand amongst your key customers will be driven by the knowledge and skills of the teams interacting with those personnel. The senior team at Succinct Healthcare Communications and Consultancy is ideally placed to assist you in the assessment of training needs regarding cancer in today’s NHS environment, and in the recommendation and delivery of bespoke training solutions. Such solutions may be tailored to the specific needs of your marketing, medical, market access and specialist sales teams and can be developed in parallel with your in-house training function, as required.

Succinct Healthcare Communications and Consultancy has significant expertise in the development and delivery of specialist training—whether it be a 1-day event or a modular training programme delivered over a period of time. We will utilise our unrivalled network of contacts, at all levels within the NHS, to bring you and your teams the very best individuals from the NHS and affiliated organisations to deliver a programme that meets with the challenge of understanding today’s NHS. Furthermore, we will assist you in the assessment of knowledge and skills to ensure that your teams set out into the world armed with the necessary skills required to drive success.